Yeepiii for the proposal of the French tax inspectorates to substantially increase taxes on junk food from 5.5% to 19.6%. The problem with junk food is that it is unhealthy and causes obesity, but is in the same time very alluring because it is cheap, convenient and tasteful. Talking of which – AMA (Austrian Food Agency) found out in a recent research that ¾ of Austrian children between the age of 10 and 13 suffer serious smell and taste deficits. Austrian kids don’t feel the difference between sweet, sour, bitter or salty! Cute little robots. The reason lies in artificial taste additives found in junk food.
And to help parents get the kids off the junk (and not simply put them in the shitty situation where they have to explain to kids that bonbons are now expensive), the tax should be followed with a law forbidding the colourful and attractive packaging on sweets and banning advertising junk to kids. Actually, banning advertising anything to kids.
Hmm, this perfectly fits my plan to save the world.
Tags: Commentary, Consumerism, System
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Well, I think you just found a common opinion with Coca-Cola! Jep, they have a corporate policy worldwide forbidding advertisement of their product to kids! You know? Big companies sometimes do try to do the right thing…
Nesi, this thing you wrote about Coca-Cola is a big news for me, but I can’t actually believe it is a truth. Last year they had an animated TV add (remember the Coca-Cola factory?), wasn’t that targeted to kids? Also, Coca-Cola is in allmost every McDonald’s Happy meal.
You see what I mean?
But I can believe that they proclaimed something like this, it would mean a lot of positive publicity.
Mike, thank you for reading!