Yesterday, a friend informed me about the birth of a new superhero: Batwoman. And Batwoman is a sexy red-haired lesbian. My friend asked me what about the equality – there is no gay male superhero.
First, let me say how extremely shocked I was when I read that Batman was dead. I am a big fan of Batman and if I ever had a sexual fantasy, it was peeling off that black muscled uniform to find…. George Clooney back from saving the world. But lately I am boycotting anything “Made in Hollywood” so I didn’t even know that my superhero is dead. He’ll be back! I am sure.
Anyway, back to equality – Batwoman being gay is not a question of gender but a question of the size of the target market. Knowing how heterosexual men feel about a sexy red-haired woman having sex with another woman, we know Batwoman has a huge group on board. Hetero women finally have a female superhero, so they’re in as well, never mind that she is lesbian. Gay men love beautiful cartoonish women like Batwoman, so they’re also in. And finally gay women – but don’t need to comment on that.
On the other hand, if you had a gay male superhero…. Hetero men will definitely not read. Hetero women couldn’t care less. Gay women …. not that into men, even if they are gay. So you only have gay men as target market. And this one is three qarters smaller than Batwoman’s. You do the business case math.
For more information about Batwoman, go to
http://www.independent.co.uk/news/world/americas/batwoman-the-redheaded-lesbian-is-unleashed-at-last-1606329.html
And I am off to find my Batman DVDs.
Tags: Commentary, Media
okay, I agree that the target market for gay male superhero comics is much smaller than for gay Batwoman etc. – but WHY?
When men and woman are told to be so equal, why that difference?
I know it – its a conspiracy. the women are onto us. first they declare it’s ok start making love to each other so they don’t need us anymore, then they get their own superheroes so the man looses its symbol as a protector. I guess we still haven’t left the dot-com area where the ideal male is a thin shy computer-geek. now he’s even rescued from a burning building by a lesbian red-haired superhero.
soon we will be all watching female body-builder competitions.
Dear Wolf,
As explained – somehow, everybody finds the idea of sex among women hot, whereas sex among men is seen as… well…. not necessarily so. Why we’re made this way, I don’t know. I myself still prefer the good old woman + man formula. I’d rather be saved by Batman than Batwoman.
I don’t know if you are a heterosexual man, but if you were, you’d know why – just check out one of your porns
Dear Oliver,
I am going to have nightmares about the world filled with female lesbian body-builders and male computer-geeks. Thank you for that.
Hmmmm, I think this fever has put me in a very bad mood. Good that I haven’t been blogging in past days. I was anyway already accused that my blog isn’t funny enough.