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45 Years of Chiffon

Almost fainted in my bathroom while re-reading the June issue of British Vogue today. Those cool British fashion people had a wonderful idea of shooting a fashion editorial in Cuba ( with pictures of Che in the background of course). Because enormously expensive clothing looks soooo boring against a non-contrasting background.

On one of the pictures, a svelte blond model (looking like an alien who just landed on Cuba) is sitting in front of a shabby wooden door painted with a Cuban flag, wearing what is described as following:

“HOW BETTER TO HANDLE THE HEAT THAN CHLOÉ’S WHITE WASHED BREEZY, CHIFFON LAYERS? Pleated silk cape, £910 (€1100). Pleated silk dress, £4,510 (€5400). Both Chloé, at Chloé, Harvey Nichols, Matches and Selfridges”

Average monthly salary in Cuba is £10. This means that someone can live for 45 years from these the two pieces of white washed breezy chiffon layers. 542 people can survive for a month.

What to say about this enormous amount of stupidity, ignorance and lack of sensibility? Except “I’ll never buy that shitty magazine again”. And be proud of handling the heat in a white cotton t-shirt (€5, at H&M).

P.S. I couldn’t fall asleep last night, so instead counting sheep, I did a bit more math. 45 yearly salaries translated to UK-terms would mean taking a picture of a Cuban woman in front of the Buckingham Palace wearing 2 layers of (white washed breezy) chiffon worth  £1,045,980 (€1,257,036). Have fun shopping!

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This entry was posted on Saturday, July 31st, 2010 at 19:28 and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “45 Years of Chiffon”

  1. Michelle says:
    1. August 2010 at 08:55

    OMG!!!
    People are ridiculous!
    I think an Ad of you wearing the €5 H&M t-shirt with the caption “I’ll never buy that shitty magazine again and am PROUD of handling the heat in a white cotton t-shirt!” (€5, at H&M) all proceeds for this ad go to the people of Cuba.

    How does that sound! :)

  2. Ana Tajder says:
    1. August 2010 at 13:02

    Hmmm, I’m afraid that no charity could help people of Cuba (the system is not working so it would have to be redesigned), especially not from an ad starring me ;-) Plus, let’s not forget that H&M is made in Pakistan/China/India – surely not in a fairest of constellations.

    But check this math out: 45 average UK yearly salaries means 2 layers of (white washed breezy) chiffon worth £1,045,980 (€1,257,036).

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