I am writing an article about Startas, tennis shoes worn by everyone who grew up in Yugoslavia. They were white and affordable to everybody. Together with our blue school uniforms, they were a part of the socialist ideology of equality for all. Nobody had much, or different for that matter of fact, but everybody had what they needed. When we wanted to be different, we had to use our own creativity.
The shoes used to be produced in Vukovar, the city that was totally ruined by the Serbian army in the attack on Croatia in early 1990s. The production started in 1976, in a factory that employed 22,000 people. 5 millions of pairs used to be produced a year.
And now M.Massarotto, a Croatian designer who used to work for Gucci and Custo Barcelona, decided to re-launch the famous shoes. He created 16 cool models, with prices varying from €28-70. And I was thinking about what a brilliant symbol those shoes are for the transition from one socio-political system to the other. All it takes you now to be different is money. And the more money, the coolest your “difference”. You don’t need to waste your time inventing and creating anymore. All you need to do now is – pay.
www.longlivestartas.com
Goodbye Lenin!
Tuesday, October 7th, 2008Yesterday, I watched “Goodbye Lenin!” a German movie from 2003. A fantastic movie, I can highly recommend it. Great music, sweet humour, excellent art direction. But the story is the winner. It is about a family in DDR, East Germany, 1989-1990. The mother is a party member, big believer in DDR and socialism. She suffers a heart attack and falls into a comma and while she is in the comma, theBerlin wall collapses and Germany unites. The mother wakes up from the comma after eight months but is still very weak and the doctors order her two kids to watch out because even a slightest excitement could kill her. So they decide to pretend nothing happened – they create a completely artificial world and keep DDR living for her, even filming news she is watching every day. But one day, she gets up and sees the influence of West Germany on the streets – in cars and ads. Her kids explain that the West Germany is suffering a recession, the unemployment is rising and people are unhappy and fed with capitalism, its “elbow” character and a world in which a new car and a new video recorder are one’s main objectives in life. So they turn the picture around – they show her pictures of masses escaping into West Germany and make them into West Germans escaping into East Germany , refugees who escape the cruel and unfair capitalism to live in DDR’s fair socialism. And somehow, it all seems so believable…
Congratulations to Arte’s programme editors, because the timing just couldn’t be better.
And a great tip for a fun movie evening:
http://en.wikipedia.org/wiki/Good_Bye_Lenin
Tags: Commentary, Marx
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