I was very excited to interview Nicole Kidman this February. This was my first time interviewing a Hollywood star and I was pleasantly surprised by how charming, talkative and open she was. To my surprise, I learned that Mrs Kidman became a UN Goodwill Ambassador ten years ago, a position in which she is busy speaking out on violence against women, traveling to war torn countries, visiting women's shelters and collecting funds for victims. What made me sad is that as much as I never knew this, I was very much aware that she was the brand ambassador for Omega watches. A lovely proof that only messages that will prompt us to spend money will reach us. The ones about saving the world will gently get lost somewhere between Kardashian and Pepsi.