Harley Davidson's 115 - A Lesson on Risk-taking

This year, Harley Davidson is celebrating its 115th birthday and  I wrote a big piece about it for the February issue of Gloria Glam. It was surprisingly interesting learning about its past, bikes in WWI and WWII, bikers, Hells Angels, the 1%ers, and all the music, books, fashion, films and TV series inspired by the free life on 2 wheels. 

But here's what I found most fascinating: since its beginnings, Harley was considered an elegant bike. It had many lady owners, and its early ads often showed pretty ladies in elegant clothes. But in 1960s Japanese bikes entered the market and Honda launched a campaign claiming that "You meet the nicest people on a Honda". Instead of trying to protect its existing image and proving that it's nicer than Honda, Harley did the opposite: it embraced its "Easy Rider" side and celebrated its rebellious image. And today, it's still the most legendary (and rebellious) bike around. Just a little lesson on risk-taking.....

Screen Shot 2018-02-20 at 14.56.33.png
Screen Shot 2018-02-20 at 14.57.47.png