Yoga Pants, the New Perfume

When I lived in Europe and read celebrity magazines (I’ve always been a sucker for celebrity magazines), I often wondered why famous people go out in public in their workout clothes. And get caught on camera. In Europe you don’t go outside of your home or gym in your workout clothes. Now that I’ve spent so much time in LA I finally have an answer: it’s not the people, it’s the city! I wrote a very fun article for the February issue of Gloria Glam about LA’s obsession with yoga pants. I was very honored to speak about this topic with Catherine Adair, acclaimed costume designer whose work on “Desperate Housewives” brought her an Emmy. Cate’s first reaction was: “Cars!” LA is ruled by cars. It is the home of 18 million of people who live in two story houses so the city stretches over 88,000 square kilometers. It’s ginormous and you need a car to get anywhere. Some neighborhoods, such as Malibu or Bel Air or Brentwood don’t even have pavements. Spending so much time in their car gives people a fake feeling on intimacy – they don’t perceive the short time between the car and indoors as being in public. So they don’t change after sports. And everyone in this city does sports. This is the world capital of the entertainment industry, kingdom of the sexy, rich and famous, so everyone feels the pressure. People cycle, hike, do yoga, pilates, bar method, Berry’s Bootcamp, the list is endless. Also because of the entertainment industry, it’s the city of freelancers. If you don’t have to go to an office, you don’t change. The climate allows this: it’s always warm and sunny and if it ever rains it’s just for a few minutes. This climate, together with the fact that only 150 years ago California belonged to Mexico, supports a very laid back atmosphere. The dress code is relaxed. We’re all hippies here! For heaven’s sake, unless you’re an agent or a banker, don’t wear suits or anything black! Pumps or a little black dress will tell everyone you’re a tourist.

Yoga pants became such a big thing that last year, “Fortune” magazine called them the new perfume – apparently soon, every star will have their own line. Kate Hudson owns her own brand “Fabletics” since 2013. Carrie Underwood has “Calia“, and Beyoncé has her sports line at “Topshop“. “Adidas“ collaborates with Pharrell Williams, Selena Gomez and Rita Oroa, “New Balance“ with Heidi Klum. Fasion designers also discovered the trend. Anjhe Mules who worked for Alexander McQueen and Mark Jacobs now has her own brand “Lucas Hugh” with $420 yoga pants. “Callens” pants cost $500, “Monreal” $340.

In my research, I found $26,000 gym memberships (Equinox) and $500 an hour presonal trainers. But he craziest fact I found in my research is the announcement by The American Society for Aesthetic Plastic Surgery which said that between 2013 and 2014, the numer of labiaplasty (cosmetic surgery for the outer part of the vagina) increased by 49% (!). As one of the reasons, they state that women apparenty want to look better in their yoga pants. If you don’t believe me, here’s the link.

Anyone seen „Idiocracy“?

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